Hailey Bieber has been everywhere this October. The model, Rhode founder, and style tastemaker has launched a major fashion collaboration, stepped out in a show-stopping custom gown, co-hosted a magazine launch party, and even weighed in on the music scene. Here is a round-up of the latest Hailey Bieber news from this week.
The Adanola Ballet-Inspired Capsule Collection
The biggest story this month is Hailey Bieber’s new collaboration with British activewear brand Adanola. The 23-piece capsule collection, announced on October 13 and launched on October 15, is inspired by Bieber’s own 12 years of ballet training, which she practised until the age of 17.
Bieber spent more than a year co-developing the collection with Adanola, suggesting the ballet theme herself and working hands-on in fit meetings to adjust samples, silhouettes, and fabrics. The result is a range that blends activewear with dancewear-inspired details, designed to move from the studio to the street.
What’s in the Collection
Key pieces include shawl-knit boleros, modal overlay trousers, rib-knit leg warmers in dusty mauve, polar fleece jackets, fold-waist yoga pants, and a co-branded sling bag. The colour palette runs through neutral shades, lilac, mauve, pink, and vintage blue. Prices range from around £34 for smaller accessories to £100 for the stand-up collar fleece jacket.
The collection went on sale on Adanola.com on October 15 at 7pm BST. The campaign was shot in Los Angeles by photographer Angelo Pennetta and styled by Bieber’s longtime stylist Dani Michelle, with cinematic imagery referencing rehearsals and off-stage dancer layering.
The Custom Ferragamo Launch Look
For the collection’s launch event in Los Angeles on October 13, Bieber delivered one of the week’s most talked-about red carpet moments. She arrived in a custom Ferragamo halter mini dress created specifically for the occasion with her stylist Dani Michelle.
The dress was made from washed silk covered in a net entirely embellished with crystals, creating a sequin-like shimmer. The skin-skimming silhouette featured a delicate halter strap, bare shoulders, and a leg-baring hemline. Outlets could not quite agree on the exact shade, with some describing it as beige and others as gold depending on the lighting.
Bieber kept her styling sleek and minimal, wearing her hair in a ballerina-style bun — a subtle nod to the collection’s inspiration — with slim black sunglasses, diamond earrings, a glossy lip, and black pointed slingback heels.
Co-Hosting the WYouth Launch Party
Just days later, Bieber co-hosted the launch event for WYouth, the new teen magazine from W Magazine, in West Hollywood. WYouth, pronounced “double youth”, is the teenage sister publication of W, publishing biannually in print with a dedicated section on W’s website.
At the party, Bieber posed in front of a giant poster of herself kissing husband Justin Bieber — a blown-up version of the issue’s cover image. For the night, she wore a metallic sequin jacket-style top in silver, green, red, and gold, left open over low-rise jeans, with wavy hair and dewy makeup. The launch has drawn industry attention as a bet on print media aimed at Gen Z, arriving less than a year after Teen Vogue folded into Vogue.
Praising Rosalía’s LUX Album
On October 13, Bieber also shared her enthusiasm for music, posting an Instagram Story praising Rosalía’s album LUX. She described the Spanish singer’s music as so emotionally powerful that it made her feel like throwing up — in a positive way, she made clear.
Released in November 2025, LUX blends orchestral arrangements, classical influences, and contemporary pop, with collaborations including Björk, Carminho, Estrella Morente, and Yves Tumor. The album debuted at No. 4 on the Billboard 200 and hit No. 1 on five genre-specific charts simultaneously. Bieber’s endorsement adds another celebrity voice to the album’s growing list of high-profile admirers.
A Brand Built on Style and Substance
Between the Adanola collaboration, the WYouth co-hosting role, and her ongoing work as the founder of the beauty brand Rhode, Hailey Bieber continues to consolidate her position as one of fashion’s most influential tastemakers. The ballet capsule, in particular, shows a more personal side of her style influence — rooted not in a trend she borrowed, but in twelve years of her own training.
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